Transforming the automotive painting industry: The Geico Taikisha case study

Efficiency, precision, and quality are crucial in the automotive industry, where demand is high and cycle times short. Geico Taikisha, a global leader in the planning and construction of turnkey automated car painting systems, faced the challenge of bringing its Smart Paintshop vision to life. To achieve this, the company needed a robust manufacturing execution solution that could provide full visibility, control, and synchronization of all paint shop operations. The goal was to improve efficiency, safety, quality, all while reducing costs for future mobility solution paint jobs.

Friday, May 24, 2024

Geico Taikisha's ambitious Smart Paintshop vision required a system capable of integrating and managing various components of the painting process. This included robots, painting booths, ovens, and conveyors. The system needed to ensure seamless synchronization and provide comprehensive insights across all processes, from production orders to the final painted car.

Geico Taikisha partnered with Dassault Systèmes to implement the DELMIA Manufacturing Operations Management (MOM) solution to support its Smart Paintshop initiative. Leveraging the DELMIA solution, Geico Taikisha was able to automate each step of the painting process, harmonizing its processes with all system controllers. This integration has provided deep insights into every aspect of the paint-shop operations, ensuring a smooth and efficient workflow.

With DELMIA supporting all paint-shop processes, Geico Taikisha can now offer customized solutions that guarantee the highest-quality finish. The system ensures smooth production while reducing energy consumption and operational costs. Real-time monitoring and predictive maintenance enhance safety and efficiency, while detailed analysis and tracking of each painting stage support thorough final inspections.

Daryush Arabnia, President and CEO of Geico Taikisha Group, recognizes that it was all possible due to creating the single source of truth with DELMIA: “This comes down to the ability to connect everything together and that requires a strong brain that controls and manages everything,” he said. Other tangible improvements included:

  • Customized solutions that ensure exceptional paint quality
  • Synchronized processes that minimize disruptions and inefficiencies
  • Significantly lowered costs of energy consumption and running
  • Real-time monitoring and safety sensors that prevent malfunctions and support predictive maintenance
  • Detailed analysis and tracking of each stage to better support final visual inspections


Download the full case study and discover how Geico Taikisha is driving innovation and efficiency in automotive paint shops. Browse our website for more information on how Dassault Systèmes DELMIA solutions can help you monitor and manage every process to simplify quality control, enable predictive maintenance, and progressively improve performance and efficiency. Check out our extensive case study to learn how Andea supported the world’s largest supplier to the automotive industry and assisted in real time to provide support as soon as issues were reported.