The right time to take your business international

Slightly more than two years ago I participated in a conference that was aimed at helping young entrepreneurs start and grow their own business. Among many presentations, one in particular grabbed my attention. It was presented by a student that was providing web development services to a local Polish market and almost by accident started delivering services to some U.S. based customers. Soon, this “transatlantic work” became a significant revenue stream for this developer, which allowed him to hire a team of developers and grow his business. The presentation highlighted a case that these days being located thousands of miles from a customer is not a problem for a services organizations. If a company has competencies and capabilities to deliver, it should seek new customers and grow its market everywhere.